Behind the Scenes images captured at The Showcase Must Go On video shoot: 3 artists, 6 songs, 6 videos. Videos were presented at SXSW Online in 2021.
“Music Finland and Genelec will implement a digital showcase at this year’s SXSW Online, South By Southwest’s digital festival and conference. Taking place on March 19, the performers of the 30-minute show are ALMA, Yotto and Antti Paalanen, and its stunning visuals combine virtual reality technologies and on-location footage.” -Teemu Fiilin/ Music Finland
The Showcase Must Go On
Artists: ALMA, Antti Paalanen & Yotto
Client: Music Finland
Creative Director: Jesse Auersalo
DoP: Jukka Moisio